There is a secret to attracting the right client and having them raise their hand to work with you...
Every day it's getting harder and harder to stand out using social media.
If you're anything like I was you feel like competition is growing, algorithms are changing, and getting clients is getting really freaking hard.
You hear Gary V say you need to be putting out 100 pieces of content per day on Facebook, Instagram, LinkedIn, Twitter... And you're getting stressed to the 9's
The more you look at what you should be doing, where you should be posting, the more you begin to withdraw.
What if I told it's possible to instantly stand out?
What if I told it's possible to have your ideal clients raise their hand instead of you reaching out cold and out of the blue?
What I'm about to share is something I've invested thousands of dollars to learn.
What I'm about to share can be used with email, social media, groups, partnerships, and it allows you to always be selling without everyone even knowing!
The secret is "Symptoms"
"Symptoms" are how we identify the right person.
I want you to take a moment and think about your ideal client...
In a traditional ICA (ideal client avatar) we detail out all the pains, problems, and desires of our ideal client...
...Sally wants to lose 25 lb.
Cool, so know you know she has a weight loss problem and a desire to lose 25 lb.
So you go about posting content surrounding weight loss... But it sounds exactly the same as everyone else.
How do we get Sally to raise her hand?
What are SYMPTOMS of Sally's problem?
...Sally having to say No to ladies night again,
...Sally not being able to order a glass of vino,
...Sally getting frustrating bikini shopping for her cruise,
Symptoms are the key to identifying the right person at the right time.
Symptoms are the key to being able to have your message instantly resonate with the right person.
Symptoms are the secret to have your ideal client raise there hand instead of your pursuing them like that creeper from last summer...
But hey... Taking a symptomatic approach isn't for everyone but I'd rather have 10 people raise their hand t